Marketing
Ad Spend
Total Spend
$48,900
+22%
Conversions
Total Conversions
1,872
+18%
ROAS
Return on Ad Spend
4.2x
+12%
Spend vs Conversions by Channel
Cost per Acquisition (CPA) Trend
$1,482
-22%
Channel Mix
Email Open & Click Rates
Campaign Performance
$1,482
-22%
Audience by Device
Top Campaigns
Campaign | Channel | Spend | Conversions | ROAS |
|---|---|---|---|---|
Spring Product Launch | Paid Search | $12,400 | 420 | 5.2x |
Brand Awareness Q1 | Social | $9,800 | 318 | 4.8x |
Newsletter #12 Promo | Email | $4,200 | 186 | 6.1x |
Retargeting — Cart Abandoners | Display | $7,600 | 142 | 3.9x |
Partner Referral Drive | Referral | $3,100 | 98 | 4.4x |
Holiday Flash Sale | Affiliate | $2,800 | 84 | 3.6x |